A small city of people live on the streets of Los Angeles. The Weingart Homeless Project, a pro-bono effort from Los Angeles agency David & Goliath on behalf of Weingart Center seeks to address the problem.
I find it interesting that the campaign would use something simple like card board cut outs normally found at a carnival to illustrate their point. I think it works.
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Bravo. That’s the best use of creative talent I’ve seen in a long time.
Fantastic. Great idea that was executed brilliantly. Congrats D&G for coming up with it and Weingart for approving it.