Burger Replaces Apple As Object of Original Sin

March 6, 2009 By David Burn Leave a Comment

So Good brings us this image of Padma Lakshmi, host of Top Chef. If you look carefully, you’ll see she is about to lovingly bite into a burger.

Starting this month, Lakshmi is promoting Hardee’s Bacon Western Thickburger in a commercial directed by Chris Applebaum, who memorably brought a babe and a Carl’s Jr. burger together in a 2005 ad starring Paris Hilton.
Carl’s Jr. parent company CKE Restaurants owns and operates Hardee’s.
According to People Magazine, Lakshmi says of her new ad, “I think it’s a beautiful love song to food.”

Filed Under: Brands, Creative Review

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.