About Peter Levitan

Peter worked at Saatchi & Saatchi for 16 years. He was CEO and founder of Advance Publication’s New Jersey Online. Most recently he was CEO of the Portland ad agency Citrus which he sold in 2011. Peter also recently wrote Boomercide: From Woodstock To Suicide about Boomers “offing themselves” before they go broke.

Advertising Agencies, Social Media And Home Page Clutter

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Social media, more specifically content marketing, is now employed by virtually every agency in their own business development marketing programs. Agency blogs, Twitter feeds, LinkedIn profiles, Flickr portfolios and now Pinterest sites are part of the agency inbound marketing arsenal. These social media platforms help agencies get discovered through inbound marketing via published thought-leadership, content […]

An Agency Website That Works From Copacino+Fujikado

copacino + fujikado +

I have been staring at hundreds of advertising and digital agency websites on my Pinterest directory trying to decode each agency’s objectives and strategies. Frankly, the lack of ad agency website differentiation, especially if you view these websites from a new business perspective, is confounding. Every once an awhile I come across an agency that […]

Look Who’s Drinking The Super Bowl Cool Aid

Super Bowl XLVIII

According to the deluge of positive, if not effervescent ink, about Sunday’s Super Bowl TV commercials we are back in the good old days of TV advertising and the highly profitable broadcast advertising agency. It’s a nice vision and one that the advertising industry gets to revisit and bask in once a year. So, bask on. I […]

From Traditional To Digital To Integrated To Social To Instagram

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The lack of distinctive agency brand positions has been a thorn in our industry paw for years. We’ve all heard the cobbler’s children’s shoes metaphor and the harangues from agency consultants telling us that despite our own branding skills, our sales propositions all sound alike. Lately there has been a slow shift to agency USPs that has been brought on […]

Simplicity Sells: A London Ad Agency Gets It

2v Joint. A new creative business in London.

I have been staring at dozens of agency websites from multinational to small market agencies. I am blown away by how similar they all are. You know what I am talking about. Same positioning and messaging “WE Blah, Blah for our clients….; WE are all about the work; WE are / look cool; WE want […]

Quantify This: Poor Advertising Research Costs The Industry $2 Billion A Year

This is another in a series of posts from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers “offing themselves” before they go broke. In the mid-90’s I left the security of Saatchi & Saatchi and joined Advance Publications to create and launch New Jersey Online, one of the […]

What Are You, A Schoolboy? Ask For The Order.

This is another guest post from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers “offing themselves” before they go broke. Ad agencies fail in many areas, but not asking for the order takes the cake. How can agencies be so passive when it comes to […]

Guest Post: The Utility In QR Codes Misunderstood and Undervalued

This is a second guest post from Peter Levitan, a Baby Boomer with a new book out about Baby Boomers offing themselves before they go broke. Agencies and their clients are slow on the uptake when it comes to fully valuing all that technology can deliver, namely a better customer experience. That’s the rap. But […]

Guest Post: Curiosity Is Fuel, Light Some Fires

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This article is written by Peter Levitan, a Baby Boomer with a new book due this fall about Baby Boomers offing themselves before they go broke. Levitan has had time to think about such morbidly hilarious concepts since selling Citrus, his Bend, Oregon-based agency to Portland’s HMH. About five years ago, I was at a […]