Absolut’s Spirited Cause

Absolut Vodka is creating a special-edition flavored vodka to honor New Orleans, and the proceeds will go to Gulf Coast charities, the company announced Wednesday.
Absolut_New_Orleans.jpg

Absolut made the announcement and previewed the mango-with-black-pepper flavor at the annual New Orleans culinary festival, Tales of the Cocktail.
Absolut New Orleans, which goes on sale Aug. 1, commemorates the second anniversary on Aug. 29 of Hurricane Katrina hitting New Orleans. The company plans to make 35,000 cases, with 100% of the sales — an estimated $2 million — to go to the charities.
The charities that Absolut New Orleans will help are: New Orleans Area Habitat for Humanity, Habitat for Humanity of the Mississippi Gulf Coast, Volunteer Mobile, Tipitina’s Foundation, and the Louisiana Restaurant Association to help rebuild homes as well as the culture and nightlife of the New Orleans area.
[via USA Today]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • Brendon Keenan

    I love this.
    A brand generating buzz by philanthropy. When it says “the proceeds will go to Gulf coast charities” that doesn’t seem to imply a “portion of the proceeds”. Good for Absolut.
    I know I’ll certainly try a bottle…

  • nancy

    And the best thing is that the more i buy, the more i donate. Phew, good thing that stuff isn’t addictive chemically, psychologically, or metaphysically.
    Too bad, though, I drink Koolaid. Does it mix?