According to The Wall Street Journal (paid sub req), Anheuser-Busch CEO August Busch IV is under the spell of a Carribean crooner.
In its latest move to test the liquor market, beer giant Anheuser-Busch Cos. said it reached an agreement with singer Jimmy Buffett’s Margaritaville Spirits to distribute Margaritaville Tequila in Massachusetts.
The St. Louis brewer has recently test-marketed several spirits products amid slow growth in its core business. Earlier this year, Anheuser teamed with Mr. Buffett to develop LandShark Lager — dubbed an “original island lager” — through an Anheuser unit, Margaritaville Brewing Co.
