A Bullet Point For Someone’s Resume

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Lewis Lazare reveals that during 2005, Staples sold no fewer than 500,000 replicas of its Easy Button as a desk accessory.
When this happens–a genuine viral response driven by TV–you know your work is working. Conversely, when one of your peers gives you a little trophy for your desk, all you know is some ad people liked it, one hungover Saturday morning long ago.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.