Lewis Lazare reveals that during 2005, Staples sold no fewer than 500,000 replicas of its Easy Button as a desk accessory.
When this happens–a genuine viral response driven by TV–you know your work is working. Conversely, when one of your peers gives you a little trophy for your desk, all you know is some ad people liked it, one hungover Saturday morning long ago.
A Bullet Point For Someone’s Resume
February 24, 2006 By