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Y&R’s New Creative Leader On Reinvention And Other Topics

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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Comments

  1. Martin Calle says

    Reinventing brands within an agency? There hasn’t been any! Now he wants to “experiment” on a real brand?! Y&R is, was, has been and will continue to be as much of a creative and strategic commodity product as the rest of Madisoon Avenue.

  2. Baditude says

    I enjoyed his commentary on weeding out the cynics. Given that I am one, I don’t see myself working for Y&R anytime soon.

  3. not-so-young & rubicam says

    Funny how he mentioned that change is being shown by the people running for president, as they represent three types often held back on Madison Avenue: African Americans (Obama), Old People (McCain) and Women (Clinton). Although Granger’s got the key characteristic to succeed in the business: a foreign accent.

  4. Mark says

    People building careers with award-show winning ads that never even ran when the rest of the work is shite. I think that’s a healthy cause of cynicism.