Adpulp

Advertising News and Know-How

You are here: Home / Featured Creative / You Don’t Fight Apple With Funny

By

You Don’t Fight Apple With Funny

I’m somewhat baffled by this spot for Samsung’s Galaxy Mobile tablet.

I’m baffled because this spot fails to tell me why Samsung’s tablet is better than Apple’s iPad. It looks smaller and I’m pretty sure it’s less expensive, which are two big advantages. Advertising has to find creative way to play to a brand’s and product’s strengths. Instead, we’re lost in South America with a bunch of clowns.

Discover more from Adpulp

Subscribe to get the latest posts sent to your email.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

Reader Interactions

Comments

  1. Johnny A says

    don’t want to sound like a troll, but i’m pretty sure they did show a few benefits. 1)speed typing 2)camera 3)video conferencing, not to mention that they showed the galaxy was capable of doing everything an ipad can.