You Want Speed? Send In the Wireless Pros

If good is the enemy of great—and it is—where does that leave little ol’ “okay”?

If you’re AT&T Wireless and you want to convince people to step up to 5G, just okay is far from it.

AT&T says this about its new product offering:

Past advances in network technology paved the way for video chat, livestreaming, ridesharing, and more. What started as bold new ideas are now part of our everyday lives. As the use of 5G phones and devices spreads, 5G will change how you connect to what you love.

It seems that people do have an increasing need for speed. Immediacy now!

According to Fierce Wireless, “All other mobile 5G launches in the United States will be compared against AT&T’s service. That’s why it’s so important.”

As for the ad campaign, the idea and set up is simple as can be, but the skits shine a light on the pains of incpetence and provoke a knowing laugh, which is good.

Agency: BBDO