Yet Another Facebook Story: The Move To Madison Ave

Owen Thomas at VentureBeat reports that Facebook has leased two floors at 335 Madison Avenue, and may be planning to employ as many as 600 people in New York City.
There’s a lot of real estate to choose from in Manhattan, so is this move move also a statement of some sort? Normally, I would say no it’s not, but this is the same company, run by the same CEO who infamously declared in 2007 that Facebook will “help you create some of the best ad campaigns you’ve ever built.”
Bottom line, Facebook is an ad-supported business, so a NYC presence on Madison Avenue probably makes sense, even though a large part of the ad industry bailed on that particular address years ago.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.