Yet Another Facebook Story: Social Currency

HauteLook, which sells luxury clothing for women, men and children, as well as upscale travel packages and home furnishings is now bringing its online “sample sales” to Facebook.
“Our members spend one-third of their online time on Facebook. So we know that getting out of the e-mail inbox is going to be crucial for the flash-sale business,” said Adam Bernhard, chief executive of the company. “This is designed to go where the shoppers are instead of where they come to shop.”
Shoppers will still have to register with HauteLook to buy items offered for sale, but they will not have to leave Facebook in order to make their purchase.
[via The New York Times]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.