Yet Another Facebook Story: Display Mastery

Nearly one of every four graphical, online display ads viewed in the United States in the third quarter was on Facebook’s website, according to a new report by Web analytics firm comScore.
Facebook’s 23.1 percent share of display ad impressions was up sharply from 17.7 percent in the second quarter and more than double the No. 2 ranked company, Yahoo Inc, which had 11 percent share.
In fact, Facebook’s website racked-up more ad impressions in the third quarter than the next four companies combined, which includes Yahoo, Microsoft Corp, News Corp’s Fox Interactive Media and Google Inc, according to comScore.
Analysts note that Facebook ads sell at a significant discount to display ads sold on traditional Web portals such as Yahoo.
[via Reuters]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.