Yet Another Facebook Story: Legions of Brand Fans on the March

If you’re gonna play the soc net game, you need to score high. You know, like Tila Tequila. Numbers matter!
Which is why we need to thank Catharine P. Taylor for keeping score. Despite the fact that Facebook turned her away from their big press conference this week, the lady’s a pro and pros keep score.

Facebook wouldn’t let me into its press conference about the reinvention of advertising, but I remain undaunted. Therefore, I’m debuting, the first, and maybe last, edition of the Facebook advertiser fans scoreboard, in which we see which advertiser—among those who have already built a profile page on the site—has gotten the most fans. (Advertisers don’t get friends on Facebook like the rest of us, apparently. They get fans.)

She names the New York Times the winner in her contest. But is there really a winner in this kind of ponzi scheme?
Paste Magazine—a media brand I have a ton of respect for—just asked me to be their “fan” on Facebook. The very thought of it upsets my stomach. I’m already a fan of the mag in REAL FUCKING LIFE.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.