Yahoo Is Not A Cable Channel

Lloyd Braun, the former chairman of ABC Entertainment, and current head of Yahoo’s Media Group told The New York Times that Yahoo will focus on content acquired from other media companies or submitted by users.
In other words, Yahoo understands the net is an entity unlike TV, one with it’s own value and unique programming needs.
“I now get excited about user-generated content the way I used to get excited about thinking about what television shows would work,” Braun said.
“Original content is the salt and pepper on the meal,” he said. “It is certainly not the engine driving this.”
[UPDATE] Business 2.0 is running a story on 25 companies they see leading the Web 2.0 pack. Check out this rhapsodic intro:

Driven by ubiquitous broadband, cheap hardware, and open-source software, the Web is mutating into a radically different beast than it has been. And that is leading to the creation of entirely new kinds of companies, new business models, and oceans of new opportunity.
We are in the early stages of what might be better thought of as the Next Net. The Next Net will encompass all digital devices, from PC to cell phone to television. Its defining characteristics include the ability to interact instantaneously with any of the more than 1 billion Web users across the globe — not by, say, instant messaging, but by evolving instant-voice-messaging and instant-video-messaging apps that will make today’s e-mail and IM seem crude.
The Next Net is deeply collaborative: People from across the planet can work together on the same task, and products or tools can be rapidly tweaked and improved by the collective wisdom of the entire online world.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.