Yahoo Borrows Southwest’s “Bags Fly Free” Concept

NBC Bay Area reports that Yahoo–a company characterized as having some baggage–sent a crew to San Francisco and San Jose Airports on Dec. 23 to help people with their luggage by paying the airline’s new baggage fees for unsuspecting travelers.
What does this have to do with search or with content? Nothing, but it is a good deed that’s now being talked about from a company that needs positive word-of-mouth.
NBC believes the move will leave travelers with “a warm feeling in their hearts about the search company.” And that the VCs and other big investors will consider buying Yahoo stock. I don’t know about that, but I do love to see a brand get precious face time with customers and prospects. Experiential marketing…that’s the ticket.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.