Wrong. Just Wrong.

It’s always a great idea to get the name of the brand in the headline! This ad for Quickie brand Wheelchairs trots out the double entrendre of all time.
The 4-page insert is even more bizarre, using the header “Unburdened. Uncomplicated. Uninhibited.” above the image and this headline.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.