Here’s the gig, it’s a 30 page tri-fold brochure. Here’s the catch: I don’t have really any money. How about 300 clams? Does that sound fair? Oh, did I mention that I get to comment at every stage of the approval process until I see a stream of tears coming down your beet red face? Did I mention that I’ll be briefing you on the project by email one little trickle of critical information at a time? Did I mention that I’ll let you get to the 17th round BEFORE I show it to my boss”? Did I mention that those are actual clams, not dollars? We’re a seafood distributor.
Writers Take The Bait
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.