“You know what killed the first crop of stupid $100 million Internet consumer service startups? Advertising. They all believed that they need to spend millions to build a brand.
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.