2018 is the year of the American woman. Oh yes, she’s bad and she’s nationwide.
New research shows kids are more likely to go fishing with their mom – a direct contradiction of the idea that fishing is a boys club. Yet, a 2017 study revealed that only 19.3% of women and girls believed that an angler looked like them.
As more girls take an interest in fishing, moms have a great opportunity to shatter the “bass ceiling” and set a strong example for their kids.
This new “Making Waves” campaign from Colle McVoy in Minneapolis celebrates women who love to fish.
National in scope, the campaign for the Recreational Boating & Fishing Foundation features videos and digital components that portray fishing and boating as a thrilling and fierce activity that women love as much as men.
Agency: Colle McVoy
Creative Editorial: Butcher Edit
Editor: Dave Henegar
Post Producer: Rob Van
Color Grade: Nice Shoes
Colorist: Oscar Oboza
Online/Mastering: Volt Studios
Flame Artist: Steve Medin
Audio MIx: Sister Boss
Audio Engineer: Dan Jensen
Music licensing: Downtown Records