Witness The Power Of Magnets

By Casey Ross of Boston Herald: Starbucks Coffee is not only popping up on every street corner, it’s springing from the roofs of Boston’s taxicabs as well.
A holiday advertising gimmick placed atop cabs in recent weeks has been fooling Hub motorists who continually mistake the ad for a Starbucks cup left on the roof.
The coffee ad, a creation of Clear Channel Taxi Media, is a “venti”-sized Starbucks cup magnetically connected to the roofs of about 100 cabs citywide. It is the first advertisement of its kind in the nation.
While the rooftop ad has received significant praise, some drivers say it is so effective it actually creates a maddening distraction from people who point, beep and yell when they see it.
It’s a real pain for the driver,” Meister said. People will stand in traffic and yell, “Hey, you left your coffee cup on the roof!”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.