Wiki Makes More Waves

from Business Week: Anyone in a company or department can post material on these wikis, and anyone else, subject to approval by the creator, can edit or add to them. They’ve become a cheaper, more flexible collaboration alternative to both overtaxed e-mail and complex groupware such as IBM’s Lotus Notes.
Essentially, Ross Mayfield’s Socialtext wiki software allows everybody in a group or even a whole company to literally stay on the same page — that is, on their shared Web pages. That speeds up everything that involves coordination, helping to cut costs.
Mayfield, a tall, gangly Palo Alto native, stumbled onto wikis via an unlikely route. He landed in Eastern Europe in 1995 as a $300-a-month special adviser to Lennart Meri, Estonia’s first post-Soviet President. He wrote some of Meri’s speeches and ultimately developed a Web site for the President’s office, where he caught the Internet bug. “I realized I could have a greater impact being an Internet entrepreneur than as a bureaucrat,” he says.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.