Who Moved Kraft’s Cheese?

Kraft Singles wants you to Have A Happy Sandwich. The processed cheese maker also wants you to participate in the marketing of said cheese slices, which is why they’re dangling 50 Large in front of anyone with a video camera and an idea.
Like this guy…

[via Endless Simmer]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.