When You’re Drug Free, You Change The Company Name To Match The Domain Name

The Partnership for a Drug-Free America is changing its name to The Partnership at Drugfree.org.
I, for one, am thankful that the name change wasn’t to some lame acronym.
In support of this change, the organization is launching a new campaign from Euro RSCG New York to introduce its new branding and make the nonprofit more available and relevant to those the organization serves: parents and families.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.