When Geeks Gather Wine Is Served

Hugh MacLeod is driving his “marketing disruption” machine across America this spring and summer. He’s helped turn “Geek Dinners” into an event marketing campaign for his South African wine client, Stormhoek.

We like sponsoring geek dinners. We want to do more. Lots more.
Ergo: 100 Geek Dinners in 100 days. Starting in May.
Are you a U.S. blogger? Fancy throwing a geek dinner? Big or small, it doesn’t matter. Let us know and we’ll try to send some complimentary wine your way.
As with the 2005 European blog promo, the idea is not to turn bloggers into wine pimps. It’s more a case of what I call “marketing disruption”.

The wiki sign up page already has yes votes from bloggers in Minneapolis, Cincinnat, NYC, Mountain Home, San Mateo, Seattle, Denver, Madison, Ypsilanti, Pittsfield, Bellingham and Flagstaff.
I like to give Hugh a hard time from time to time, but this idea is rock solid and a home run for Stormhoek.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.