What You Need You Have To Borrow

If you’re currently growing up in New York City, you can get a big head start on a career in advertising.
In the mold of Fiorello H. La Guardia High School of Music and the Arts, starting next fall there will be a new public high school in Brooklyn for those interested in pursuing careers in advertising.
According to Ad Age:

The New York City Department of Education has approved the High School for Innovation in Advertising and Media. It will be located on the campus of Canarsie High School in Brooklyn and is expected to be up and running by September 2008.
Organizers hope the school will hook young minorities on a career in advertising, which has long been criticized for its lack of diversity.

I was 29 when I figured out I wanted a career in advertising. But if I was 15 and living in the future in Brooklyn, I’d want to go to this school. Then I could skip college, polish my book at Miami Ad School, get hired by a shop in Amsterdam (where Lions roam free) and eventually head to London for the money.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.