The car maker, which is the exclusive automotive sponsor of the awards for the fourth year in a row, plans to run nine spots during Oscar coverage, including two pre-show ads and seven during the awards. Two of the commercials, directed by filmmaker Wes Anderson, will feature the new Azera, which is scheduled to reach dealerships soon.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.