The car maker, which is the exclusive automotive sponsor of the awards for the fourth year in a row, plans to run nine spots during Oscar coverage, including two pre-show ads and seven during the awards. Two of the commercials, directed by filmmaker Wes Anderson, will feature the new Azera, which is scheduled to reach dealerships soon.
About David Burn
Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he realized the immense power of advertising for the first time. Today, David is a writer, brand strategist and creative director in Austin, Texas.