This Week In Advertising

“Writing, like life itself, is a voyage of discovery.” -Henry Miller

This week in advertising a lot of people spent a lot of money.

  • Zambezi in LA is putting out a top-drawer email newsletter. #highlyrecommended
  • Newsweek is back in print. The new luxury experience for $7.99 appears on newsstands today, March 7, 2014.
  • Supermodel Miranda Kerr takes it off for Reebook.


  • DDB/New York’s new campaign for the United States Tennis Association launched on March 6. Six humorous online films target millennials. #TennisMakesYou.
  • DJ Tiësto throws down a Chilean dance party for 7UP with some help from Deutsch/LA.
  • Getty Images now makes embedding stock images easy, legal, and free for anybody to share on websites, blogs and social media platforms.
  • Find the hidden influencers and change agents already working within your organization.
  • People are in Austin, TX for the week/weekend. Hopefully, they will look up from their screens.
  • Terrestrial radio still reaches an impressive 92% of all Americans age 12 or older every week.
  • Are you going to Big Omaha this year? It’s the nation’s most spirited conference on innovation and entrepreneurship.
About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.