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Waste Not, Want Not

Sukle, recognizing that “frugality is en vogue like never before,” is presenting new work for Denver Water.
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To demonstrate the proposition and lead by example, Denver Water and Sukle reused old billboards and placed a thin vinyl snipe over the existing art, using only 8% of the vinyl that a newly printed board would.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. MsD says

    This is a decent idea to raise awareness on (not) wasting water. Interestingly, though, vinyl chloride (or better beloved as PVC) is a known human carcinogen and has contaminated water supplies from here to Instanbul.
    The manufacturing process of Vinyl/PVC is a huge contributor to water contamination.
    Perhaps Denver Water and Sukle would consider this public service announcement as better serving the, well, PUBLIC, by using a benign, non-CANCER CAUSING material to help get the message across next time.