“Waste” Is The Wrong Verb

Not to be left in the dust by Forbes, Ad Age published it’s own anti-blog piece a few weeks ago, that I initially scoffed at, then ignored. Here’s the lead:

Blog this: U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs.

I’d ignore this asinine story now, if it wasn’t for Dean Gemmell’s wicked response to it.

Do you think a lumbering trade journal like Advertising Age, covering a stumbling industry like advertising, just might have a vested interest in smearing blogs as time-wasters? I happen to think 90% of the printed publication is a waste of time, especially the page that features photos of Grey Goose-swilling ad executives getting loaded at another industry cocktail hour.

Interestingly, just days after the article first appeared, Ad Age saw fit to launch their own blog, Small Agency Diary, which is not a blog from Ad Age journalists. It’s written by Bart Cleveland, Partner and Creative Director at McKee Wallwork Cleveland in Albuquerque, NM. I have nothing against Mr. Cleveland, but Adweek’s Adfreak is a much better waste of my time.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.