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War Is Not A Video Game…

And war reporters are not soldiers. But this isn’t about war. It’s about using war to drive viewers to a media channel.

Client: Sky TV
Agency: DDB/Auckland

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.