Wanted: Creatives Who Understand The Internet

If you’re a big time TV creative at W&K and you make $500K directing Super Bowl spots, stay where you are. People like you may be working a dying business model, but you’ve got a long way to fall from your ivory tower-like perch. For the rest of us, “new” media, such as the Internet, continues to evolve and gain traction. Check out these stats from market research and advisory company Outsell (courtesy of MarketingVOX):

U.S. advertising spend will grow 5.8 percent in 2007, with online advertising spend growing 18 percent – faster than for any other major medium
Advertisers also plan to increase search engine advertising spend 39 percent – the most of any major online method –
The share of TV/radio/movie ad spending will decline about 3.5 percent in 2007.



About Matt Bergantino