Walking On Water Hoax One To Tell Friends About

This new “viral” for Hi-Tec Sports by CCCP Amsterdam has already racked up over four million views in just over one month.

Simon Bonham, head of marketing at Hi-Tec Sports said “We wanted to create a piece of entertainment around our hydrophobic footwear and get people talking about the brand again.”
CCCP founder, Eelco Keune, added “Being able to tell an unbelievable story in a convincing way has truly made Liquid Mountaineering a global phenomenon and put the Hi-Tec brand in a totally new light.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.