Vodka For The Smart Set

Books sales aren’t what they used to be. In fact, reading isn’t what it used to be. Hence, now more so than ever, literary writers need sponsors. According to the New York Times, they’re fiding them.

In a continuing sign of the blurring of boundaries between literature and advertising, a campaign for Svedka, a Swedish vodka, is serving as inspiration for a series of articles to appear online and in a book., the digital publisher that specializes in dating, relationships and other frisky business, is teaming up with Spirits Marque One, the importer and distributor of Svedka, to commission 16 writers to imagine what the world of 2033 will be like in areas ranging from sexuality to politics to science. and Svedka will jointly own the rights to the stories.
Spirits Marque One plans to spend $750,000 through next year to sponsor the project, which includes plans to anthologize the articles in a book and send the writers on a book tour. The writers are not required to include or mention Svedka, vodka or drinking in their stories, executives at Spirits Marque One and say.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.