Twitter De Twitter Dum

Web Host Industry Review offers a concise look at some possible uses for Twitter, a Web 2.0 darling du jour.

You can use Twitter as a shorthand newsletter. The example that LifeHacker gave was a video store, whose employees can post new movies now available for rental, holiday business hours, limited-time sales promo, etc. Likewise, web hosting providers can keep customers posted on network status (“some DC2 circuits scheduled for maintenance @ 2-3am”) or announce new products (“this just in: quad core servers for $199!”).

Technorati, CNN, BBC Video and Google News all have Twitter channels, so clearly business is finding the service useful.
Meg Pickard takes a look at how individuals use Twitter.
She says, “different people use it in very different ways.”
Her Twittering classes are:

  • The Briefers, who provide only bulletins relating to current location or status. Example: Waiting for the bus. Cold.
  • The Detailers, who use Twitter to give an insight into what they’re thinking, eating, listening to, looking forward to, planning, and so on. Example: Wondering what to have for tea tonight. Pasta, maybe.
  • The Kitchen Sinkers, who use Twitter as a new form of blogging, recording thoughts and links and opinions and ideas, addressed to no-one in particular. Example: Traffic lights broken at the corner of high street. Phoned work and told them I’ll be late. That’s the fourth time this week. Sigh.
  • The Pongers, who respond publically to other users whose updates they are receiving via Twitter (so called because they return each IM ping with a pong). Example: @Jim: Hahaha! Yes!

According to Twitter, the service was born as an interesting side project within the offices of Odeo in March of 2006. There’s more on the firm’s blog.
[UPDATE: Book Two is using Twitter to republish James Joyce’s Ulysses, line by line.]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.