Tossing Some Taglines In The Fire

Genius Rocket brings crowd sourcing to creative services. The company has created an online marketplace where writers, designers and videographers entertain mostly small change offers from marketers hoping to employ a new tagline, logo or Web video.
For instance, Genius Rocket is using its own service to crowd source a new tagline. They’re willing to pay $400 for it, which gives me pause. It’s not much money, but if I only spend 20 minutes on the project, is it worth my time? Probably not, since it really comes down to doing spec work that has a small chance of being rewarded monetarily.
Yet, maybe I could look at this differently. Since I’m an experienced copywriter, I might be able to successfully answer these RPFs and pocket some walkin’ around money.
One way to find out…



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.