Adweek: Accor North America, operator of Motel 6, Red Roof Inn and other motel chains, has launched its first podcast ad campaign featuring longtime spokesman Tom Bodett.
The Richards Group, Accor’s agency, developed the campaign.
“Podcasting is a new way for people to gather information based on their own preferences and timing,” said Eric Studer, vice president of advertising and promotions for Motel 6.
Accor, based in Carrollton, Texas, plans to offer more podcasts in the future covering a range of topics, including tips on traveling with your pet, how to plan a road trip and how to participate in hotel franchising.
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