Today on TV: Tide Cleans Up America’s “Dirty Little Habit”

Q. Who do American consumers trust to get to the root of their dirt problems?

A. Tide.

Americans trust Tide because Tide understands that lean clothes don’t just happen. You need to coax them to their ideal state of clean.

In “Dirty Little Habit,” a new commercial from from Saatchi & Saatchi/New York and Community Films’ director Matt Smukler, it is revealed that “clean clothes start with a clean machine,” made clean by Tide’s washing machine cleaner.

It all makes a lot of sense.