Tin Million Uses

Altoids is conducting an interesting promotion. They want customers to display other uses for the Altoids tin. Although, they do not mention this, it’s a neat way to sell-in the recycling ethos.
Chances are Altoids was aware of this guy’s iPod battery pack idea when they created the promo. I mean if Boing Boing knows about it, then everyone knows about it.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.