Madison Avenue ponders the potential of web logs says Times.
The lead: “WEB logs have had an astonishing season this year, enough to freckle the faces of bloggers who do not, as a rule, get much time outdoors. Although political blogs have received the most attention, advertising agencies and communications professionals are using blogs to create discussion about ideas within their industries.”
Nat Ives, the journalist who writes about blogs, must ride his bike to work, or something.
