This Siren Needs No Introduction, Or Explanation For That Matter

Starbucks, celebrating its 40th anniversary this year, unveiled a new logo today that brings the iconic green siren out of the circle and drops the words “Starbucks Coffee.”

“Throughout the last four decades, the Siren has been there through it all,” Howard Shultz, Starbucks’ president and CEO, said.
“Now, we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage and also ensure we remain relevant and poised for future growth,” he said.
[via CNN Money]