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This Is A Westin “Ad” Via Deutsch/NYC

Iceland_Westin.jpg
Westin believes in “personal renewal via transformative experiences.”
And there are few places more desperate for “personal renewal” than the lowly subway box car.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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Comments

  1. hmmmmm says

    Didn’t Ikea makeover subway cars a while back?
    And come to think of it, weren’t they a Deutsch client at the time?

  2. Chidog says

    I think you’re right.
    HBO also made over subway cars in old west style to promote Deadwood.

  3. Tangerine Toad says

    Whether or not it’s been done before, it’s a nice execution that actually makes sense for the brand: Westin is just upscale enough to make that true.
    And as a frequent subway rider, I’m always delighted to have something diffferent to look at.