This Trailer Is Somewhat Alien

In 11 years, TED talks will be given in stadiums and presented by corporate overlords like Peter Weyland, CEO of Weyland Industries.

You doubt this? Have a look in to the not-far-off future:

Weyland is a character in the new Ridley Scott film, Prometheus, and the above trailer is a promotional tool used to build interest in the story (a prequel to Alien).

According to the film’s Wikipedia entry, TED community director Tom Rielly helped approve the use of the TED brand in the campaign-the first time that TED had been used for promotional purposes, and for which TED received no money.

For more on the transmedia aspects of this Hollywood campaign, see this piece in Ad Age.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.