Think With Your Mouth

The Big Mac is an American icon. It was introduced in 1968, back when bell bottoms were in and Sly and the Family Stone was on the radio. Of course, that America is forever behind us now. Thankfully, the same can not be said for the Big Mac and its two all beef patties.

This new old-school twist on the sandwich is from Steve Stoute’s Translation agency:

“Think with your mouth” is a good line for a fast food burger, ’cause if you thought with your head, you’d have a salad.

By the way, Stout — a former record exec — was named Ad Age’s Executive of the Year in January.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.