There Is No Hard Ad News

The Diary of Putney Swope examines the lameness of the advertising trade press and ponders who might be positioned to give Adweek and Ad Age a run for their money.

It will more than likely be done by an upstart, but it would have to be one that is well financed. MediaPost is interesting, but clearly trying to just pump out tons of stories, regardless of relevance or importance, to create more advertiser space. The blogs are a start, but truth be told no one blogging has the embedded network or wherewith-all to get the real stories of interest and importance.

I don’t disagree. The great majority of blog writers, in this industry and others, are part time pundits or full time regurgitators, not hard news men and women. Although, with proper funding, that could change.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.