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There Are No Rules Against This Performance Enhancer

The following commercial has an absurd brand promise, but somehow the childish music and acrobatics on water skis makes it okay.

Client: Vittel
Agency: Ogilvy & Mather, Paris
Director: Lionel Goldstein
Production Co.: Henry de Czar, Paris

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.