The Tramps “Disco Inferno” Threatened By Poachers

Smoking Gun: Former Black Panther associates of Huey P. Newton, the late co-founder of the militant organization, are seeking to trademark the phrase “Burn Baby Burn” so they can slap the words–long associated with conflagrations that left cities like Watts and Newark in cinders–on hot sauce.
According to pending filings with the U.S. Patent and Trademark Office, the Huey P. Newton Foundation also wants to trademark the phrase “Revolutionary Hot Sauce.”
The Oakland-based group, which is run by Newton’s widow Fredrika and ex-Panther David Hilliard, submitted the trademark applications late last year and, according to USPTO records, appears close to securing government approval of its requests.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.