The Sweet Scent Of Money

Japan’s Corporate News: JCB, a leading international payment brand and the largest credit card issuer in Japan, is celebrating its success with the JCB LINDA Sweet card featuring a refreshing citrus-based fragrance. The number of cards to be issued is limited to 20,000, and applications will be accepted starting December 10.
JCB has recently started offering the scented card option to all of its issuing partners worldwide, and issuers in the Philippines and Taiwan are considering adding a scented card to their product line-up. The JCB scenting technology allows the creation of many different fragrances for enhanced design possibilities, increased functionality, and even to convey a unique personality and mood. The fragrance lasts for at least 3 years.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.