The Right Man In The Right Vertical

Henry Blodget of Business Insider recently sat down with Jim Grant, one of the country’s premier financial analysts and historians.
A former Barron’s staff writer, Grant founded Grant’s Interest Rate Observer close to 30 years ago. Even in an age of 24/7 online news, the publication remains one of the leading authorities on debt, bonds, Japan and the economy.

I take note of this interview because once again, here we have an industry reporter going it alone and making it big. I just visited Grant’s Web site and learned that a single issue can be downloaded for $70.
No one I can think of in marketing circles has a must-read industry newsletter that lots of people pay top dollar for. Please let me know if you subscribe to one, or if you’d like to subscribe to one.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.