The Proliferation of Niche Programming On TV May Not Be Sustainable

Bruce Springsteen once grumbled about having 57 TV channels, with “nothin’ on.”
Now, the average American has nearly double that. The typical American home received 104 television channels in 2006, Nielsen Media Research said, up from 61 in 2000. In 1990, the typical number of channels was 33.
Last year, viewers watched only 15 percent of the stations available to them for any appreciable length of time; in 2000, they watched 22 percent of what they could surf through, Nielsen said.
[ via Associated Press]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.