The Noble Wiki

According to Wikipedia, Crowdsourcing is a neologism for a business model that depends on work being done outside the traditional company walls: while outsourcing is typically performed by lower paid professionals, crowdsourcing relies on a combination of volunteers and low-paid amateurs who use their spare time to create content, solve problems, or even do corporate R&D. The term was coined by Wired magazine writer Jeff Howe and editor Mark Robinson in June 2006.
On Saturday, during a SXSW interactive panel on “Commercialization of Wikis,” Moderator Evangelo Prodromou, founder of Wikitravel, made fun of the crowdsourcing concept. He likened it to the popular fable, “there’s a sucker born every minute” (that will do your work for you for free). Essentially, he believes crowdsourcing is exploitation.
Prodromou said, “Our job is to provide a platform for people who have information and for people who need information.” He also said wikis, commercial and otherwise, need to have a noble purpose. Unlike blogs or social networking sites, wikis are not about ego and not about making friends, he said.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.